TSA "Dressing the Part"

Coming home from Emerging Technologies (great conference), saw this flyer at the airport. In case you can't read it, it says: "TSA [the Transportation Security Administration] Thanks you for packing smart, dressing the part and being set to go." I am curious about what the TSA means by "dressing the part." The flyer doesn't give any clues, it just lists some things to pack and not. A quick search for TSA and "dressing the part" on Google reveals a helpful hint from travel agents Carlson Wagonlit: "Appearance matters [-]
Dressing the part also helps as more expensive tickets often correlate to senior-level executives. Business casual attire is likely fine but not jeans."
I'm sure that's not what the TSA means by "dressing the part." But... what do they mean?

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